Can't wait to get close? Try Closeup.

This is a series of films we did for the toothpaste brand, Closeup, that illustrate the destructive power of bad breath.

These films tell the story of Mark, who unfortunately doesn't know he has bad breath, or what we call "Bacteria Breath". The films put focus on the universal insight that if you have bad breath, the only person who doesn't know it is you. In terms of the scenarios, we've stayed true to the spirit of Closeup which encourages people to have the confidence to get closer to each other.