Prime Time Content with Prime Video

In Thailand, when it comes to streaming services, the competition is quite fierce. Especially for a brand as foreign as its wide arrays of Western hits like Prime Video.

For this project, Prime Video had a brief and it was to launch a culturally insightful campaign in Thailand, Indonesia and The Philippines all at the same time...with one simple narrative - guy enters the world of Prime Video content, enjoys every bit of it and discovers that it has something for every tastebud or craving when it comes to entertainment.

I was the Creative Director handling the Thai market, adapting this simple narrative into something culturally insightful along with selecting the suitable Thai talent. Then with an approved script, I flew off to Jakarta where we shot the films for all 3 markets with 3 different main talents.

With the use of language and local nuances, this simple narrative became the heart of a culturally insightful campaign that was a pleasure to make and to watch.

Thematic 30s

We also did these short films that highlight different aspects of Prime Video along with the thematic film.