Run, Nike, Run: Penning Nike billboards for Amazing Thailand Marathon 2024

In 2024, I partnered with Nike to create motivational billboards for the Amazing Thailand Marathon, inspiring runners along their 42K journey.

With Nike having little existing Thai copy, I originated and localized the headlines, ensuring they embodied the brand’s bold, aspirational tone while resonating with Thai cultural nuances.

The project challenged me to think on my (running) feet, crafting messages that would keep runners motivated through every stage of the race. Seeing my work line the marathon route was a career highlight, and it reignited my love for copywriting, transcreation, and the power of words to connect, inspire, and energize. It was an honor to write for such an iconic brand and to rediscover the joy of bringing ideas to life.